For Advertisers
Media Kit · Vol. XII Season 2026 – 27
Spanish-First Sports Media Miami · Los Angeles · Ciudad de México
For Brand Advertisers

Where U.S.
Latino fans
are unánimesabout
the game.

Unanimo Deportes is the Spanish-first, multi-platform sports network built by former ESPN Deportes talent — reaching passionate fans across 24/7 audio, daily video, digital, social, print, and now OTT / FAST on Roku. Buy one voice. Reach every fan.

62.5M
U.S. Hispanic Audience
6
Ad-Sold Platforms
24 / 7
Live Audio & Digital
30+
McClatchy Markets Syndicated
§ 01 — The Audience

The most loyal sports audience in America speaks Spanish.

Latinos are the youngest, fastest-growing, and highest-indexing sports fan segment in the country — and they consume across screens simultaneously. Unanimo was built for exactly that fan.

Founded by veteran ESPN Deportes talent, Unanimo Deportes has evolved into a digital-first, multi-platform media company informing and entertaining passionate fans across audio, video, digital, publishing, social, and OTT — with the editorial credibility loyal listeners have followed for a decade.

Our mission is simple: cover the sports, athletes, leagues, and teams that matter to fans across every country of origin and every language preference — wherever they are, whenever they want it.

Our vision goes further. We go beyond daily news to tell the untold, rich stories of Latin and multicultural athletes — through daily programming, original documentaries, and the Herencia series that runs February through October.

"Unanimo puts brands inside the conversation Latino fans actually have about sport — not the translation of one happening somewhere else." — Lino Garcia · Chief Revenue Officer
62.5M
U.S. Hispanics
The nation's largest ethnic group, growing 4× the general market.
73%
Sports Interest Index
U.S. Hispanic adults who follow at least one sport regularly.
2.7×
Time Spent · Audio
Weekly hours vs. general market on Spanish-language sports audio.
$3.4T
Buying Power
Projected U.S. Latino purchasing power by 2027 — Selig Center.
§ 02 — The Portfolio

Six platforms. One editorial voice.

Buy the whole ecosystem or the pillar that fits the campaign. Every unit is measured, verified, and available programmatic or direct.

01 · Audio

24 / 7 Live Radio & Podcasts

Five daily live shows plus a full podcast slate — from El Despertador at 7 AM ET to Libre Directo at 5 PM ET. Distributed on iHeart, TuneIn, Audacy, Spotify, Apple, and Amazon.

  • Live spots:15 · :30 · :60
  • Host-readIn-show
  • Podcast pre / mid / postProgrammatic
  • Custom segmentsSponsored
02 · Video

Daily Streaming & VOD

Live-streamed shows on YouTube and unanimodeportes.com, plus on-demand episodes, digital shorts, and Herencia documentaries — with in-stream, overlay, and lower-third integrations.

  • Pre-roll / mid-roll:15 · :30
  • Overlay & L-bandIn-show
  • Sponsored segmentsCustom
  • Branded shortsContent
03 · Digital

Unanimodeportes.com

The always-on hub for scores, breaking news, culture, stats, and video — served daily to fans across mobile, desktop, and CTV. Contextual placements against soccer, boxing, MLB, NBA, NFL, and NASCAR verticals.

  • Standard IAB displayAll units
  • High-impactTakeover · Skin
  • NativeIn-feed
  • PMPsDeal ID
04 · Social

Social & Creator

Original creator content across YouTube, Instagram, TikTok, and X — from talent-led reactions to short-form editorial. Ideal for campaigns that need cultural resonance in the first three seconds.

  • Sponsored postsTalent-led
  • Branded shortsCustom
  • Live activationsReal-time
  • AmplificationPaid boost
05 · Publishing

Custom Print & Editorial

Unanimo Magazine and tentpole editions — Copa América, Qatar 2022, NASCAR Preview, Miami Marlins — designed, edited, and produced by our editorial team for full brand sponsorship or co-publishing.

  • Full-run sponsorshipCover to cover
  • Insert & wrapCustom
  • Co-published titlesEditorial
  • Digital editionsInteractive
06 · OTT / FAST

CTV on Roku

Recently launched: the Unanimo Deportes FAST channel and VOD library on Roku — soon connected for PMPs. A rare Spanish-language, sports-first FAST buy in the U.S. connected-TV landscape.

  • FAST linear:15 · :30 · :60
  • VOD pre-roll:15 · :30
  • Sponsored programmingCustom
  • PMPsQ4 2026
§ 03 — The Programming

A live weekday. Every hour, on our air.

Five daily shows anchor the audio and streaming lineup — the exact day-parts brands can own, sponsor, or run adjacent to. Times ET.

Weekday Day-Part · ET
Mon – Fri · Live · 07:00 → 17:00
El Despertador Mon & Fri
El Despertador7 – 9 AM · Energy · Wisdom · Wit
Los Mero Meros Mon – Fri
Los Mero Meros de la Raza9 AM – 12 PM · MEX · LATAM · UEFA
Sin Filtro Mon – Fri
Sin Filtro12 – 2 PM · Boxing · MMA · Multi-sport
La Copa al Día Mon – Fri
La Copa al Día2 – 3 PM · Road to the World Cup
Libre Directo Mon – Fri
Libre Directo3 – 5 PM · MEX & European Soccer
Morning drive Mid-morning Midday Early afternoon Drive home
PodcastUnanimo Bets
Weekly picks, lines, and Sin Filtro insider crossovers.
PodcastLos Mero Meros
Recorded-live drops of the morning show, on-demand.
PodcastBoxeo · Sin Filtro
Fight-week previews, ringside reports, exclusive interviews.
PodcastCafecito Sports
Culture-first sports talk over morning coffee. Family-safe.
§ 04 — Herencia Series

The stories that networks skip. We build tentpoles around them.

Herencia is Unanimo's editorial commitment to the athletes and communities whose legacies rarely get the microphone. Nine months of the year, we hand it to them — with brand-safe sponsorship windows brands can own.

"We recognize that our athletes come from many countries and many backgrounds — the tapestry of who we are — and we celebrate it, February through October."

Every Herencia month is a self-contained tentpole: original video, hero editorial across print and digital, dedicated on-air segments across all five daily shows, and a custom-published commemorative unit. Presenting sponsorships and category-exclusive sponsorships are available for each month, with lead times booked one quarter ahead.

The full Herencia calendar is on the next section — with typical brand fits, from CPG and QSR to auto, telco, banking, and higher-ed.

Black History Herencia
February
The Afro-Latino contribution to baseball, boxing, and fútbol.
Mes de la Mujer Herencia
March
Trailblazing women across every Latin American sports federation.
AAPI Month Herencia
May
Asian-American & Pacific Islander legacies across U.S. sport.
Mes de la Hispanidad Herencia
Sept – Oct
Our anchor tentpole. Nation-of-origin stories, on every platform.
§ 05 — Distribution

Everywhere the fan already is.

Owned platforms plus a syndication network with McClatchy and the three major U.S. audio streamers — so a single Unanimo buy reaches fans on the platform they've already opened.

Audio
iHeartRadio
National streaming distribution — 24/7 Unanimo audio & podcast slate.
Audio
TuneIn
Global sports-first streaming partner for Unanimo audio.
Audio
Audacy
Live streams & podcasts across the Audacy sports network.
Editorial
McClatchy
Multi-year deal — Unanimo editorial & video across 30+ markets.
CTV / OTT
Roku
Unanimo FAST channel & VOD — PMPs connecting Q4 2026.
UNANIMO+ · Syndicated Reach
Every Unanimo buy is targeted, measured, optimized, and verified across owned and syndicated inventory — one contract, one set of tags, one report.
30+ McClatchy Markets
§ 06 — Sales Calendar

2026 – 27 tentpoles, with lead times.

The moments Unanimo builds toward — and where your campaign fits best. Presenting sponsorships booked one quarter out; category exclusivity on request.

Live on our air
24 / 7 · Always-on
digital audio + video.
  1. Sep 15 – Oct 15
    Mes de la Hispanidad Herencia
    Live Now

    Our anchor tentpole. Full multi-platform program: video, audio, digital, social, and the commemorative print edition.

  2. Nov · 2026
    MLS Cup & Playoffs
    Video · Audio · Digital

    Playoff-run coverage on Libre Directo and La Copa al Día, with digital hub takeover options.

  3. Jan · 2027
    NFL Playoffs · Super Bowl LXI
    Sin Filtro · Digital · Social

    Sin Filtro's Vegas-week special returns. Sponsored segments, remote broadcasts, and social integrations available.

  4. Feb · 2027
    Black History Month Herencia
    Presenting Sponsor Open

    Original documentaries, editorial hub, and sponsored on-air segments across all five daily shows.

  5. Mar · 2027
    Mes de la Mujer Herencia
    Presenting Sponsor Open

    Presenting sponsorship available. Ideal for CPG, retail, telco, banking, and higher-ed brands.

  6. Apr – Sep 2027
    Domino Tournament Tour
    Events · Video · Social

    Six-month grassroots tournament tour across U.S. Latino metros. Presenting, on-site activation, and video coverage.

  7. May · 2027
    AAPI Month Herencia
    Presenting Sponsor Open

    Original programming celebrating Asian-American & Pacific Islander athletes and sports culture.

  8. Jun · 2027
    Gold Cup & Copa América Ramp
    Tentpole · Custom Publishing

    Full custom magazine edition, La Copa al Día expansion, and cross-platform daily coverage.

§ 07 — Custom Publishing

A print & digital magazine built around your brand.

Unanimo Magazine tentpole editions — designed, edited, and produced by our editorial team. Full-run sponsorship or category co-publishing available for the 2026 – 27 slate.

Edición Especial
Unan1mo Magazine
Copa América 2027
Sedes · Estadios · Análisis · 16 selecciones
Q2 · Presenting Sponsor Open
MLB Preview
Unan1mo Magazine
Beisbol 2027
Latinos en las mayores · Calendario · Entrevistas
Q1 · Category Exclusive
NASCAR Preview
Unan1mo Magazine
Motores 2027
Calendario NASCAR · Pilotos · Miami GP
Q1 · Presenting Sponsor Open

Each edition is distributed in print at U.S. Latino retail hubs and event footprints, plus a fully-interactive digital edition on unanimodeportes.com. Print runs, distribution footprints, and sponsorship structures are tailored per title.

§ 08 — Get In Touch

Let's build the campaign.

Tell us the goal — reach, retention, launch, cultural moment — and we'll come back inside two business days with a proposal shaped to it.

Direct · Chief Revenue Officer
Lino Garcia
Head of Sales & Partnerships · Unanimo Deportes
HQ Miami · Florida
Response time < 2 business days
Buying options Direct · PMP · Programmatic
Website unanimodeportes.com

Your message goes straight to Lino Garcia. We reply inside two business days.